Cookie Policy

Understanding How We Use Tracking Technologies

Last Updated: March 15, 2025

What Are Cookies and Tracking Technologies

mervanqielo uses various tracking technologies on our platform to enhance your experience with budget deviation analysis tools. These small data files work quietly in the background, helping us remember your preferences and understand how you interact with our financial planning features.

Think of cookies as digital bookmarks - they store information about your visits so we can personalise your dashboard settings and remember which budget categories you've been working with. We also use web beacons, pixel tags, and local storage technologies that serve similar purposes.

Our tracking systems collect data about page visits, feature usage patterns, and technical information like browser type and screen resolution. This information helps us improve our budget analysis algorithms and make the platform more intuitive for Australian businesses managing their financial deviations.

How Tracking Enhances Your Budget Analysis Experience

Dashboard Customisation

Remembers your preferred budget categories and chart display settings across sessions

Performance Optimisation

Loads frequently used financial reports faster based on your usage patterns

Error Prevention

Detects unusual deviation patterns that might indicate data entry mistakes

Feature Recommendations

Suggests relevant analysis tools based on your business type and usage history

Types of Tracking We Use

Essential Cookies

These are absolutely necessary for mervanqielo's budget analysis platform to function properly. Without them, you wouldn't be able to log in, save your work, or navigate between different sections of your financial dashboard.

  • User authentication and session management
  • Security tokens for data protection
  • Shopping cart functionality for premium features
  • Form submission and data validation

Functional Cookies

These remember your choices and preferences to make your experience more personalised. They're not essential for basic functionality, but they make using our budget deviation tools much more convenient.

  • Language and currency preferences
  • Dashboard layout customisations
  • Saved filter settings for reports
  • Recently viewed budget categories

Analytical Cookies

We use these to understand how people interact with our platform. This data helps us identify which features are most valuable and where we can make improvements to better serve Australian businesses.

  • Page view statistics and user flow analysis
  • Feature usage patterns and engagement metrics
  • Error tracking and performance monitoring
  • A/B testing for interface improvements

Marketing Cookies

These help us show you relevant information about our services and understand the effectiveness of our marketing efforts. They track your interests to provide more targeted content about budget management solutions.

  • Conversion tracking from advertisements
  • Retargeting for relevant content delivery
  • Social media integration and sharing
  • Email campaign effectiveness measurement

Managing Your Cookie Preferences

You have complete control over how cookies work on your device. Most web browsers automatically accept cookies, but you can modify these settings at any time. Keep in mind that blocking certain cookies might affect how well our budget analysis features work for you.

Chrome

Settings → Privacy and Security → Cookies and other site data → Choose your preferred option

Firefox

Options → Privacy & Security → Cookies and Site Data → Manage permissions and settings

Safari

Preferences → Privacy → Website tracking and cookie blocking options

Edge

Settings → Site permissions → Cookies and site data → Configure tracking prevention

Data Retention and Your Rights

We don't keep tracking data forever. Different types of information have different retention periods based on their purpose and legal requirements. Here's how long we typically store various types of data:

Session
Essential cookies expire when you close your browser
30 Days
Functional preferences and recent activity data
12 Months
Analytics data for platform improvement
24 Months
Marketing performance and conversion tracking

As an Australian resident, you have rights regarding your personal data under the Privacy Act. You can request to see what information we've collected, ask us to correct inaccuracies, or request deletion of your data. We take these rights seriously and will respond to valid requests within 30 days.

Third-Party Services and Data Sharing

mervanqielo integrates with several trusted third-party services to provide comprehensive budget analysis features. These partnerships allow us to offer advanced charting capabilities, secure payment processing, and reliable data backup services.

When you use our platform, some of your data may be processed by these service providers. For example, our analytics provider helps us understand user behaviour patterns, while our payment processor handles subscription transactions securely. All third parties are contractually required to protect your information according to Australian privacy standards.

We never sell your personal information or budget data to advertisers or marketing companies. Any data sharing is strictly limited to providing and improving the services you've requested from mervanqielo.